OAKLAND, Calif., Sept. 17, 2025 — First San Francisco Partners (FSFP) founder and CEO Kelle O’Neal and Chief Revenue Officer Gregg Loos joined John Ladley and Mark Cooper on the Rock Bottom Data Feed, a podcast series diving into the realities of AI.
In the episode, More Fuss About AI, Kelle and Gregg share how FSFP is experimenting with AI inside our own business — from AI assistants for statements of work and marketing content to optimizing back-office processes — and how these lessons support our vision of becoming an Agentic Enterprise and helping clients on their own journeys.
They discuss:
- Why trusted data is the foundation for trusted AI, and why governance has “its day” as organizations prepare data for AI-driven initiatives.
- How semantic intelligence and metadata readiness are critical to making AI outputs useful and context-aware.
- The importance of keeping humans in the loop, blending junior talent with senior expertise and viewing AI as a productivity enabler rather than a headcount reducer.
- Practical advice for both CEOs and data architects navigating the uncertainty of AI adoption.
- The conversation underscores FSFP’s core belief that AI success depends on data governance, context and people — not just technology.
Listen to the episode: More Fuss About AI
About Kelle O’Neal
Kelle is the founder and CEO of First San Francisco Partners, a data consulting firm. She is a veteran industry leader, an accomplished advisor and a noted speaker, author and trainer. She is passionate about helping organizations realize the business value of data — and empowering them to derive insights that can improve operational efficiency and decision-making, generate new revenue and mitigate risk and fraud.
Kelle’s strong background in customer relationship management, enterprise software and systems integration uniquely positions her to excel in helping organizations of all sizes and complexities successfully execute data governance, organizational change management, master data management and other information management initiatives. Learn more about Kelle.
About Gregg Loos
Gregg is the Chief Revenue Officer at First San Francisco Partners, responsible for revenue delivery, marketing programs and strategic partnerships. A veteran sales leader in the data and analytics space, he helps organizations translate data strategy into measurable business outcomes and builds go-to-market engines that scale.
Before FSFP, Gregg held senior sales roles at several companies, including eight years at Siperian where his leadership helped establish the firm as a master data management leader and contributed to its acquisition by Informatica. Known for drive and clarity under pressure, he thrives on challenges that expand market reach and create durable client value. Gregg holds an MBA from the University of Toronto and a BA from Wilfrid Laurier University. Learn more about Gregg.
About First San Francisco Partners (FSFP)
FSFP helps data-driven organizations navigate change to make information actionable. Founded as a woman-owned business in 2007, we focus on implementing sustainable solutions to transform data value into measurable business value.
With an average of 20 years each of data-centered experience, our senior consultants know how to shape and put into action highly customized information management, data governance, metadata management, master data management, data architecture and data quality solutions that work for some of the world’s most notable companies. Learn more about FSFP.
Get in Touch with Us
Contact FSFP via email for media opportunities.
