Becoming a Data-Driven Organization: A Five-Step Process

A data-driven organization could be described as today‚Äôs Holy Grail, particularly for Chief Data Officers but also for other members of the C-Suite. McKinsey Global Institute recently reported that data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers and 19 times as likely to be profitable as a result. But changing…

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