Privacy Policy

Privacy Policy

Section 1: Introduction

1.1 Summary

This privacy policy applies to the use of the First San Francisco Partners (FSFP) website.

FSFP is a business advisory and information management consultancy dedicated to helping companies leverage their data to improve strategic decision-making, reduce risk, create operational efficiencies and fuel unprecedented business success. Founded in early 2007, FSFP’s vision is to enable organizations to turn their information into value.

We highly value your privacy and make this policy easily available throughout our site to assist you in understanding the handling of information in the course of using this site. This privacy policy explains who we are, how we collect, share and use personal information and how you can exercise your privacy rights. Please read this privacy policy carefully.  If you do not agree with the terms of this privacy policy, please do not access the site.

1.2 Define Personal Data or Information

“Personal data” is defined in Article 4(1) of the GDPR:

“(1) ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

The California Consumer Protection Act has a broad definition for “Personal Information:”

“Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Cal. Civ. Code § 1798.140(o)(1).

Section 2: How We Use Your Personal Data

2.1 Summary

In this section, we detail the categories of personal information we may collect, and purposes for which we may use that information.

2.2 Publications

We provide visitors to our website the opportunity to opt-in to receive communications from us to receive our monthly newsletter for industry news or information about educational conferences and webinars we participate in. In this case, we ask for the visitor’s email address.

We never sell any of this information. However, we may share this information with Third Party service providers such a Mailchimp (read their privacy policy here) for the purposes of managing our email marketing subscriber lists and marketing data management-related topics and events which we believe will be of interest to individuals who have opted in to receive FSFP communications.

You may opt out of receiving any, or all, of these communications by emailing us at or by clicking on the “unsubscribe” link in any email we send to you, or by replying to any email we send you and entering the word “UNSUBSCRIBE” in the subject line.

FSFP will never ask you for more information than we collect to provide you with our communications. If you receive emails or other communications purporting to be from us which attempt to gather sensitive personal information from you, please disregard them.

2.3 Inquiry

This website may also collect the following information via its contact and inquiry form features.  The inquiry data may be used for the purpose of offering, marketing and selling relevant services to you:

  • First and Last Name (required)
  • Company, Company Size and Title (optional)
  • Email (required)
  • Phone (optional)
  • “How did you hear about us?” (optional)
  • “What can we help you with?” (required)

Section 4: Retention and deletion of personal information

4.1 Summary

In this section, we provide our retention policy and update or deletion procedure.

4.2 Retention

Personal data is only kept as long as necessary to meet service request.

4.3 Update or Deletion

If your personally identifiable information changes, or if you no longer wish us to possess your information, you may request correction, updating or deletion of your information by emailing us at You can also call us with your request using the phone number indicated at the end of this privacy policy.

Section 5: Cookies

5.1 Summary

Cookies are very small text files that are sent by a web server to a browser and may either be persistent (stored until expired or deleted) or session (expires at end of session).

5.2 Cookies Inform Easier or Faster Access to Website Features

We use cookies to analyze performance of our website. This website uses an industry-standard analytics add-on that gathers limited information on visitors to our website automatically and stores this anonymous information in server log files. This information may include IP addresses, browser type, basic IP information, referring pages, operating system used and date/time stamps. This information does not identify individual users; it is used only for site administration, as well as for analysis of website usage and trends.

5.3 Managing Cookies

Web browsers allow for accepting or deleting cookies.  For most up-to-date information, see support documentation for your specific browser and version.

Section 6: Ability to Amend Privacy Policy

6.1 Summary

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

Section 7: Data Security

7.1 Summary

We follow accepted industry standards to protect any personal information you have provided to us. We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.  Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

You may submit any questions you may have about our security procedures by emailing us at

Section 8: How to Contact FSFP

8.1 Summary

If you have any questions or concerns regarding this privacy policy, or you wish to contact us by phone or email, here is our contact information:
Toll Free 1-888-612-9879
4200 Park Boulevard – #276
Oakland, CA 94602

This privacy policy was last updated on 12/18/19.