How to Measure Data as an Organizational Asset [Infographic]

Data is the lifeblood of today’s digital economy. To understand data’s full value, it must be managed, governed, understood and measured — yet studies show that few organizations make the effort to do so. If you don’t know data’s value, it’s difficult to determine the dollar amount needed to acquire, manage, maintain and protect your data — and the people,…

Four Ways a Customer MDM Hub Can Add Value

Today, teams around the world are using advanced technology to engage in significant efforts to better understand their customers and improve relationships. This enables teams to improve their overall customer experience across multiple touchpoints and, thereby, increase customer retention. Maintaining a solid customer base can help organizations to steadily grow their business, drive efficiencies and attain better business to improve…

How to Measure Data as an Enterprise Asset

A framework to start measuring the value of data includes identifying what information needs to be valued and why, determining a valuation philosophy (actual or relative) and determining a valuation approach. To identify what information needs to be valued, determine what types of content is crucial to business operations. This may include transactions, domains, catalogs, documents, metrics, etc. You may…

Quantify the Value (and Meaning) of Data

The shift toward digital business is being fueled by data-driven organizations that use a broad spectrum of information management and analytical capabilities to inform decision-making. While this work can be exciting and game-changing, there’s an overarching need for a thoughtful strategy and effective framework for quantifying the value and meaning of an organization’s data assets. Not enough firms focus on…